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森山大道, 沢渡朔, and 野村佐紀子’s NEW GENTLEMEN is a sophisticated contemporary photobook project created for GUCCI and edited by IMA as a visual manifesto for the modern gentleman. Limited to only 300 signed copies, this rare edition brings together seven influential Japanese photographers—including Moriyama, Sawatari, and Nomura—who each portray contemporary cultural figures through deeply personal approaches to portrait photography. Featuring actors, architects, musicians, craftsmen, booksellers, and writers such as 井浦新, 石上純也, 金子ノブアキ, 志尊淳, and 吉田修一, the book explores masculinity, identity, and contemporary elegance through avant-garde visual language and refined editorial design.